Hi, I'm Maha.
I turn messy data into
decisions that matter.
CPA turned Data Engineer. 15+ years across finance, telco, insurance, consulting & transport. I build data platforms and digital solutions that actually work, then write honestly about them.
Not your average data person
I grew up in Bali, Indonesia, and moved to New Zealand with my family in 2003 when I was 17. We settled in Christchurch, where I spent two years finishing high school before deciding to continue on to the University of Otago in Dunedin. I graduated with a BCom in Accounting and Management in 2009, expecting to spend my career in finance.
But I kept gravitating toward the systems behind the spreadsheets. I started tinkering. Built my first macro. Wrote my first SQL query. Couldn't stop. The accountant slowly became a data engineer, and I think that crossover is genuinely my biggest edge. I understand what the numbers mean to the business, not just how to move them.
Over 15 years I've worked across financial services, telco, insurance, SaaS, big-four consulting at PwC, and now transport infrastructure. I've built data platforms from scratch, migrated legacy systems to cloud, earned 20+ Certifications, and led engineering teams, all while staying a hands-on builder myself.
I've completed a Postgraduate Diploma in Information Governance (Honours) at the University of Auckland because I believe governance is what separates sustainable platforms from expensive tech debt. Alongside my day job, I occasionally take on consulting or project work where I can apply what I've learned throughout my journey without the unnecessary overhead.
This site is my honest record of that journey. Pull up a chair.
Every step, every cert, every "aha" moment
This isn't just a CV. It's the actual journey. Career moves, qualifications, certifications earned along the way, and the personal moments that shaped how I think. Use the filters to explore, or just scroll through the whole story.
- University of Otago
- Bartercard New Zealand
- 2Degrees
- Vend
- Partners Life
- Now Consulting
- PwC New Zealand
- TRACK Aotearoa
- Ritchies Transport
- Professional
- CPA: Certified Practising Accountant
- ICP: ICAgile Certified Professional
- Microsoft Azure
- AZ-900: Azure Fundamentals
- AZ-104: Azure Administrator Associate
- AI-900: Azure AI Fundamentals
- SC-900: Security, Compliance & Identity
- MS-900: Microsoft 365 Fundamentals
- Data & Analytics
- DA-300: Power BI Data Analyst Associate
- DP-100: Azure Data Scientist Associate
- DP-203: Azure Data Engineer Associate
- DP-300: Azure Database Administrator Associate
- DP-500: Enterprise Data Analyst Associate
- DP-900: Azure Data Fundamentals
- DLF: Databricks Lakehouse Fundamentals
- Wherescape: Data Warehouse Development
- Power Platform
- PL-600: Solution Architect Expert
- PL-500: RPA Developer Associate
- PL-400: Developer Associate
- PL-200: Functional Consultant Associate
- PL-100: Apps Maker Associate
- PL-900: Power Platform Fundamentals
- Self-paced courses
- FTB: Foundation Trade Broker Training
- MVA: Getting Started with PowerShell
- Udemy: Computer Networks for Non-Techies
- Udemy: Data Visualization for Consultants
- Udemy: Dashboard Design Principles
- Udemy: Color Theory for Data Science
- Data & Analytics
- Alteryx
- Databricks
- DAX
- DuckDB
- Motherduck
- MS Access
- MySQL
- Netezza
- Oracle
- PL/SQL
- PostgreSQL
- Power BI
- Power Pivot
- Power Query
- Power View
- PowerBI Report Builder
- Qlik Sense
- Qlik View
- R
- Report Builder
- SAP Business Objects
- SAP Crystal Reports
- SAP Information Design Tool
- SAP Universe Design Tool
- SQL Server
- SSIS
- SSMS
- SSRS
- T-SQL
- Tableau
- Wherescape Red
- Xero
- Cloud & Infrastructure
- Azure AD
- Azure Batch Account
- Azure Data Factory
- Azure Data Lake
- Azure DevOps
- Azure Functions
- Azure Logic Apps
- Azure SQL
- Azure Static Web Apps
- Azure Storage
- Development
- .NET
- C#
- GitHub
- Google App Script
- JavaScript
- Kiro
- Postman
- PowerShell
- Python
- VBA
- Visual Studio
- Platforms
- Atlassian
- Co-Pilot Studio
- Hugging Face
- JIRA
- Monday.com
- Power Apps
- Power Automate
- Power Virtual Agents
- Salesforce Marketing Cloud
- SharePoint
- Specialty
- Diligend
- Eikon
- Hastus
- Masttro
- Morningstar
- Concepts
- Data Modelling
- Data Warehousing
- ETL Design
Tools of the trade
Things I've been thinking about
Watch & learn with me
Let's work together
Data Audit
A clear-eyed look at where your data systems stand and what's holding you back. Delivered as a practical prioritised roadmap.
Build & Implement
Hands-on delivery of pipelines, warehouses, dashboards, and integrations built to be maintained after I'm done.
Coach & Upskill
Lifting your team's data skills through workshops, code reviews, and mentoring that actually sticks.
I'd love to hear from you
Whether you have a project in mind, want to collaborate on content, or just want to talk data, my inbox is always open. No pitch decks required.